How Social Media Marketing has Leveled the Playing Field

Whether you're a small company or a big one, chances are you're still trying to figure out how to market your business. Social media platforms are ever-changing and so are the fads that people are interested in. During the summer of 2017, I attended a digital marketing conference and listened to many intelligent muckety-mucks talk about the intricacies of successfully marketing their company or others. Statistics were flying around and my head was spinning as I tried to keep up. Scary words like "analytics" and "ROI" were fired at me and I briefly wondered if I was in over my head. That is until, inevitably, the presenter would then say something to the effect of, "Social media marketing is

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