This is why marketing is hard for you

Marketing your own business is hard - believe me I know. Many times I find it's easier to market other companies rather than sit down and force myself to do what I need to do for my own. Because I'm taking myself on as my own client as I rebrand my business, I've had to ask myself, "What's my main problem with marketing?" And I know my answer is the same as every client I have: 1. Time 2. Ideas The fact is that we're running businesses we don't have time to market - that is, until business slows and we wonder why we haven't been marketing more. And while I would like to say that it's on my calendar every Wednesday morning to create content, sometimes that just doesn't happen because not ever

Rebranding a Brander: What needs to change?

I don't know why it's taken me so long to have this epiphany, but I guess you can't choose when you have an "ah ha" moment. If you could control that, I'd be at the epiphany store daily. Here's what's been missing from my business: I started focusing on social media marketing with a side of content, which is totally backwards. Our mission to keep companies active on their social media platforms 5 days a week is great...but if the content stinks then what's the point? I've spent a good, long while feeling frustrated with people who don't seem to care about what they're putting out into the world...and yet want their marketing to be a success. But I think the way I've been going about it is al

Rebranding a Brander: Changing my marketing business

For most companies or businesspeople, there comes a time when you have to take a look at what you’ve been doing and ask yourself if it’s actually what you want to do. I know because I’ve helped people do it. But now I find myself in the rebranding hot seat because while my business is working…it’s not working for me. I’m actually glad I’m here because I think there is no better way to help people with their marketing and rebranding than experiencing it yourself. My social media and content have always been my marketing laboratory where I experiment and find what works and what doesn’t. I’m in this position of rebranding because, while my business can keep going exactly as it is, there is som

Boundaries in Business: Where to Draw the Line

The word "boundaries" has been at the forefront of my mind for quite a while. There was something about entering my 40s (a time I'm loving, by the way) that caused an emotional wake-up call, altering the way I view myself and the world. For the most part this has applied to my personal life, but as I get more and more comfortable with the notion that "that which does not serve us needs to go away," it's leaking over into my professional life as well. And as it should. I thought I had a pretty good handle on it, to be honest. I'm learning how to stand up for myself a little more and to say no to projects that I don't feel fit with the life I'm working hard to create. But the other day I was s

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