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This is why marketing is hard for you
Marketing your own business is hard - believe me I know. Many times I find it's easier to market other companies rather than sit down and force myself to do what I need to do for my own. Because I'm taking myself on as my own client as I rebrand my business, I've had to ask myself, "What's my main problem with marketing?" And I know my answer is the same as every client I have: 1. Time 2. Ideas The fact is that we're running businesses we don't have time to market - that is,
Rebranding a Brander: What needs to change?
I don't know why it's taken me so long to have this epiphany, but I guess you can't choose when you have an "ah ha" moment. If you could control that, I'd be at the epiphany store daily. Here's what's been missing from my business: I started focusing on social media marketing with a side of content, which is totally backwards. Our mission to keep companies active on their social media platforms 5 days a week is great...but if the content stinks then what's the point? I've spe
Rebranding a Brander: Changing my marketing business
For most companies or businesspeople, there comes a time when you have to take a look at what you’ve been doing and ask yourself if it’s actually what you want to do. I know because I’ve helped people do it. But now I find myself in the rebranding hot seat because while my business is working…it’s not working for me. I’m actually glad I’m here because I think there is no better way to help people with their marketing and rebranding than experiencing it yourself. My social med
Boundaries in Business: Where to Draw the Line
The word "boundaries" has been at the forefront of my mind for quite a while. There was something about entering my 40s (a time I'm loving, by the way) that caused an emotional wake-up call, altering the way I view myself and the world. For the most part this has applied to my personal life, but as I get more and more comfortable with the notion that "that which does not serve us needs to go away," it's leaking over into my professional life as well. And as it should. I thoug
