March 3, 2020

As I've explained in many presentations...content is never wasted.

I can see the defeat in the eyes of many audience members when I tell them that creating content is the key to building a following and engaging an audience. It's pretty much the same reaction I get when...

March 3, 2020

Being an overthinker, I've thought long and hard about why I enjoy what I do so much. There are the obvious answers: I love writing and I've always been an idea-a-minute person. So, marketing scratches both of those itches.

But the less obvious answer is the one that so...

January 30, 2020

I've been working with financial advisors long enough to realize that creating a viable business isn't the only thing on their minds. Creating a viable business that can be handed over or purchased and developing a plan for succession is another big piece of the puzzle...

January 27, 2020

I've been a blogger for a long time and I've often used my blog as an outlet to help me figure things out. I started writing when my husband died in 2007 and since then it's become the way I process.

I'm starting THIS blog that way so that I can admit to you right-off-t...

January 3, 2020

Despite what you might think, email marketing is NOT dead. In fact, there is still a higher client conversion rate through email marketing. Social media is powerful, but it moves fast. When something pops up in your inbox, you might designate more time to read it.

The b...

December 30, 2019

This morning I went on a long walk with my four-legged coworker Max and I listened to a podcast that I thought might spiritually recharge me. As is usually the case, I got something unexpected from what I was listening to. Because instead of feeling motivated spiritual...

December 17, 2019

Did you know that burnout is now considered an official medical disease? According to World Health Organization, "it's a syndrome conceptualized as resulting from chronic workplace stress that has not been successfully managed.”

Sound familiar?

Most of us have experience...

July 16, 2019

I don't know why it's taken me so long to have this epiphany, but I guess you can't choose when you have an "ah ha" moment. If you could control that, I'd be at the epiphany store daily.

Here's what's been missing from my business:

I started focusing on social media mar...

July 16, 2019

For most companies or businesspeople, there comes a time when you have to take a look at what you’ve been doing and ask yourself if it’s actually what you want to do.

I know because I’ve helped people do it.

But now I find myself in the rebranding hot seat because while...

July 1, 2019

The word "boundaries" has been at the forefront of my mind for quite a while. There was something about entering my 40s (a time I'm loving, by the way) that caused an emotional wake-up call, altering the way I view myself and the world.

For the most part this has applie...

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