Content creation is crucial for businesses. But it's not enough to just have it posted on your website. You have to direct people there through a series of outlets, including multiple social media platforms and email marketing.
This is everyone's fear, right? That we'll share something we think or take the time to unleash a little of our own knowledge into the world...only to have someone we don't know (or, worse, someone we DO) comment on the piece in a negative way.