This is a tough subject to talk about with most financial advisors because 99% of of you love numbers and want to know exactly where every penny is going. Unfortunately, not all social media marketing is that easy to track.
I feel like I should start this blog with a confession: I find this "rule" hard to implement myself. As I was redesigning my website I, once again, created content that was geared toward all service providers. After all, shouldn't that be enough of a niche?
Website features and trends are constantly changing and sometimes hard to keep up with. It's a little disheartening to realize that the website you paid thousands to create 5 years ago could be obsolete and not doing what you paid it to do.