When it comes to creating and/or changing a website, there's a lot to consider - and many times that can be overwhelming. Most platforms provide similar services with sometimes small variations, so it can be difficult to make a decision that best serves your financial planning practice. The problem is that committing to a website platform is a lot like remodeling a kitchen - it can be expensive and you don't really know how it's going to function until you start working in it

I'm having weekly conversations with clients about digital advertising. It was always a hot topic, but it seems like now more than ever, with so many people finally jumping on the content marketing bandwagon, we're all trying to figure out how to define our own space in whatever industry we happen to be in. Not so fast. Remember the days of "boosting" posts? I remember when it first started - that's how long I've been in the game. Before that, you HAD to grow your audience or