I was just going through the analytics for my clients and starting to feel a little blue. I don't know if this is a good or bad thing, but when I see little red numbers and an arrow pointing down...I take it a little personally. At the very least, I want to know WHY. Did Google change its algorithm? Did my SEO stop working? Do I need to start over? Usually, the answer is much simpler. It might just be summer. Website traffic isn't supposed to climb every single month. Just li

Key Takeaways People search differently in AI than they do in Google. AI searches are longer, more conversational, and include personal context. SEO still matters—but it's no longer enough on its own. Your content should be optimized for both Google and AI search. Answer real client questions. Content that addresses specific situations is more likely to appear in both search results and AI-generated answers. Write like you talk. Conversational, helpful content mirrors how peo

It's one of the most common concerns we hear from business owners. You publish blogs. You send newsletters. You post on social media. You invest in SEO. You update your website. Then... nothing obvious happens. No flood of emails. No phone ringing off the hook. No client saying, "I found your blog from three weeks ago." So, they wonder if their digital marketing is actually working. But here's the thing: some of the most effective digital marketing happens long before someone

It's one of the most common conundrums for any business. Website traffic is pretty good. Social media engagement is up. You're consistently adding people to your email list. Why isn't your inbox filling up with prospects? The truth is, getting more leads online isn't about doing one thing exceptionally well. It's about creating a system that makes it easy for the right people to find you, trust you, and take the next step. Start With Better Traffic If you want more leads, don

You either thought I was crazy for asking this question, or you've been wondering about it yourself. When I'm creating content, I have occasionally wondered if I should leave a little typo or grammatical error (like a fun little Easter egg) so that people know it's not AI. As I was pondering this, I thought, "Where can I find out if other people are doing this?" Well. AI, of course. Turns out I'm not the only one who has wondered if this could be an effective way to let peopl

Listen. I love the help AI gives me with content as much as the next person. Even though it makes my daughter shudder to think that eventually we're all going to stop thinking for ourselves and creativity will go completely out the window, it has made my process so much more efficient. HOWEVER. There is such a thing as relying on it TOO MUCH when it comes to content and social media posts. As I've said before, AI should never be copied and pasted directly into a blog or a soc