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Digital Marketing: What's the Best Use of Your Time?
When it comes to digital outreach, you could literally spend all of your time creating and distributing content. But you have a business...
We Take Time Off at the Beginning of Parenting. We Should do the Same for the End
We're winding down winter break in my house; my youngest went back to school today, my son will be going back this weekend, and my oldest...
Should We Practice What We Preach in Marketing?
I recently saw a post on social media that had me scratching my head. It was from a marketing consultant/content creator who basically...
4 Reasons Why This Lead Gen Campaign Didn't Work
I recently worked on a lead generation campaign that the client gave up on less than a month after it started. I've been trying to...
My Daughter Turned Down a Job Because of the Company's Social Media. Here's Why.
While you might think you're not getting much traffic, the truth is that you have no idea who is looking at your accounts without...
Why it's important to protect your time when you're single and work from home
First, let me start by saying I love working from home and I always have. I understand how others need that social interaction, but I've...
Convert a "Possible" Client to a "Definite": Give People a Place to Start
My daughter stumbled upon an amazing opportunity this week. She's a senior in college majoring in audio engineering and was connected...
The Work Year is Divided into 2 Sections. Here's how to Make the most of Both.
I find that the work year is divided into two time periods: January to May and September to November. No one wants to work much during...
Is it Time for a Website Refresh? These 5 Questions Might Help
I'm in the process of refreshing website content for a client I've had for years. Even with clients I feel like I know really well, it's...
Do I Always have to be Living my Best Life?
I'm a big reader, podcast listener, audiobook fan - pretty much if something has interesting information I'm on board. Throughout the...
