I often have meetings with clients who groan when I ask them if they want to talk about something that's hot in the news. "Investopedia and everyone else already have an article about it. We'll just get lost in the noise." Well...yes and no. It depends on how you go about it.

I work with a lot of creative people. Being on the creative side myself, I know that buckling down to the business at hand does not always come naturally to us. So, when I find creative colleagues who also take their business seriously...I hold on to them for dear life. So, how can you fight against that flaky tendency when it rears its ugly head? Here are some things I've learned along the way.

I encourage all of my clients to differentiate themselves, but there is one thing that they all have in common: they don't have a lot of...

A few years ago, I felt like I was floundering. Business was good, but I just felt like I was all over the place. My thought process was...

I am fully aware that email marketing can feel like a grind. In fact, I just spent several hours scheduling out my email marketing for...

It’s not uncommon for me to talk to a client who knows exactly who their ideal client is, only to have them get nervous about really...