July 9, 2020

I recently received an email from an advisor client who asked this question: It seems like our newsletter open rates have gone down because of summer. Should we stop sending them for a few months?

Of course my immediate answer was no and there are lots of reasons for th...

July 8, 2020

I've known Samantha Dardano for years through a local networking group - and for most of that time she's been associated with the same real estate agency. So, when she made a switch to Colorado Home Realty, I was curious to find out why.

Along with looking for a better...

June 28, 2020

Lots of businesses have been slowly opening up which means they've had to (hopefully) take a look at how they run things. For my clients who are service providers, it also means they've had to make some changes.

Many are still working remotely, but some have opened up s...

June 13, 2020

To say that the atmosphere these days is "charged" is an understatement; from mask-wearing to our personal experience with race...the digital marketing space often feels like a minefield.

I shared tips on creating peaceful posts during this chaotic time in a previous bl...

June 2, 2020

When it comes to marketing these days, we walk a very fine line. We can't be divisive, which could happen very easily given how sensitive things are right now. Everything from whether or not you agree with wearing a mask to outings with your family to a local restauran...

May 20, 2020

As I stood in front of the bare shelves of my local grocery store, wondering if I was going to have to use leaves for my personal needs for the foreseeable future, two thoughts crossed my mind:

1. I want and need toilet paper and I will do just about anything to get it.


May 17, 2020

When it comes to digital marketing, many times it's a very "chicken and the egg" scenario: I need to market to make people aware of my business and make more money BUT I don't have the money to market my business.

I have these conversations almost weekly with prospectiv...

May 17, 2020

When it comes to content marketing, I do what I can to keep my clients in their comfort zones. Nothing will shut down a campaign faster than their frustration.

I'm often asked which is more powerful: written or video content. And I know you're going to be excited to hea...

May 12, 2020

I'm always looking for ways to expand my clients' audiences for minimum or no cost. After all, you can spend tons of money on advertising, but what people really respond to is word-of-mouth or referrals.

One of the most powerful tools in my arsenal is guest blogging. He...

May 2, 2020

Like many people out there, I've been experiencing an exhaustion I can't explain; many days I wake up tired. My usual activities have been cut by about half and my days consist of (sometimes) showering, working, reading, walking, and working in my garden now that it's...

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