This is a tough subject to talk about with most financial advisors because 99% of of you love numbers and want to know exactly where every penny is going. Unfortunately, not all social media marketing is that easy to track.

So, when I start talking about brand awareness...

I feel like I should start this blog with a confession: I find this "rule" hard to implement myself. As I was redesigning my website I, once again, created content that was geared toward all service providers. After all, shouldn't that be enough of a niche?

As it turns...

Website features and trends are constantly changing and sometimes hard to keep up with. It's a little disheartening to realize that the website you paid thousands to create 5 years ago could be obsolete and not doing what you paid it to do.

Years ago, no one had any con...

Creating content is a time-consuming task; I know because of all the pushback I get from some of my clients. However, "content is king" now more than ever. You're competing for some really popular digital real estate. So, you better make it worth someone's effort to cl...

In a recent conversation with my mother, she told me that she had been talking to a friend of hers who is an author and the friend said, "I don't understand how Catherine can put herself out there the way she does."

Now, given the fact that the book I wrote is a memoir....

marketing as a financial advisor can be a frustrating prospect. Which is why so many of them don't do it. The reason I know so many advisors don't market themselves is because I've seen the fear in their eyes when I mention it AND because when I do start m...

Life would be so much easier if we were back in the Emily Post days of etiquette where the rules were carefully laid out in black and white. You could decide not to follow the rules (that's why God gave us freewill, after all - so we could opt out of putting our napkin...

Wouldn't it be wonderful if we could create an event, write a book, or get a great review and then put it once on social media and everyone would read it and our business would increase 1000%?

Oh, how I would love to live in that world. And I know I'm not alone because...

Pop-ups. I get questions about them all the time. Should I have any? Should I not? And if I do, what should it be?

The main point of a pop-up on your website is usually to generate leads and get more people subscribing to your newsletter or some sort of digital marketin...

Sometimes I wonder what the conversation between Billy Ray Cyrus and Lil Nas X was when they decided to get together and record "Old Town Road." Do you think it was something like, "Hey! Let's make a song that's going to confuse the hell out of the entire music industr...