Every September, your inbox and LinkedIn feed fill up with one thing: Life Insurance Awareness Month. The same happens during tax season, Financial Literacy Month, or when the markets swing. Suddenly, every financial advisor and their marketing team is talking about the same topics.

With a little creativity, you can turn your FAQ list into a high-performing content series that educates, builds trust, and drives engagement across multiple platforms.

Not only does an FAQ page make life easier for your audience, it also plays a big role in boosting your SEO and making your site more visible in the age of AI-driven search.

I realize that this blog could just be a "me" thing. If it's not, and this resonates with you, I also wonder if this is a "woman" thing. I'm having a hard time picturing myself having this conversation with a male colleague, but that doesn't mean it doesn't apply to them.

Think about the last time you read someone’s bio on a company website. Did it sound authentic and up to date? Or did it feel like it was written five job titles ago?

You might have heard the term “AI scraping” thrown around in the news or tech conversations lately. It sounds a little sci-fi, right? (Frankly, I thought it sounded painful.) But really, it’s just a modern twist on something the internet has been doing for years: collecting information.