I encourage all of my clients to differentiate themselves, but there is one thing that they all have in common: they don't have a lot of...

A few years ago, I felt like I was floundering. Business was good, but I just felt like I was all over the place. My thought process was...

I am fully aware that email marketing can feel like a grind. In fact, I just spent several hours scheduling out my email marketing for...

It’s not uncommon for me to talk to a client who knows exactly who their ideal client is, only to have them get nervous about really...

While it might be tempting to keep your blog "business as usual" over the summer, it's important to remember that even though your ideal...

Nothing tests how well you communicate with your clients like experiencing world events that – if they weren’t working with you – might...

An unexpected task for me as a marketing consultant is to sometimes be the wet blanket. In 95% of the conversations I have with clients,...

I recently had a conversation with a financial planning client who was bringing on a new team member. She said several times, "As soon as...

Before diving into podcasting, it’s important to consider the resources needed to make it a success. A podcast isn’t just a one-time project

I'm a little embarrassed to admit this, but my LinkedIn impressions have taken a nosedive. This isn't something that the average visitor...