I often have meetings with clients who groan when I ask them if they want to talk about something that's hot in the news. "Investopedia and everyone else already have an article about it. We'll just get lost in the noise." Well...yes and no. It depends on how you go about it.

I work with a lot of creative people. Being on the creative side myself, I know that buckling down to the business at hand does not always come naturally to us. So, when I find creative colleagues who also take their business seriously...I hold on to them for dear life. So, how can you fight against that flaky tendency when it rears its ugly head? Here are some things I've learned along the way.

Getting traffic to your website is great, but traffic alone doesn’t grow your business. What you really want are the right people visiting your site: qualified prospects who are a good fit for your services and values.