As they say in the marketing biz (or pretty much any biz), the only constant is change - and it can be hard to keep up. I thought I had a lock on how all of this worked decades ago, and then social media algorithms changed, digital advertising got way more complex, and lately, AI has thrown us all for a loop. While many of us would like to stick our heads in the sand when it comes to AI, it's here to stay. So, you either have to figure out a way to work with it, or it could d