I've seen a lot of shifts in social media marketing throughout the years. My initial experience was this: I blogged -> I posted almost every day on Facebook -> I developed a following of thousands -> I got a book deal. So, when I started my business, I was focused on content (and still am) and social media marketing because I knew that it worked. But things changed. Facebook shifted how they put things in front of people. Just because people followed you or your page didn't n

It can be a little disheartening looking at some financial advisors who seem to be everywhere, on every social media platform, all the time. You take one look at that and think, "I'll never have time to post like that" - so you don't even try. Because I work with solo financial advisors and small practices, I know they don't have a dedicated team working on their digital marketing. And I'm in the same boat; I'm a small company, so I don't have the bandwidth to be on every soc

Many people worry that AI could be the death of creativity, and in certain creative spaces, it is rather alarming. But when it comes to your business and - in this case - digital marketing, there is no point in putting your head in the sand. AI is here to stay and it's important to know how to leverage it the right way. Am I using AI to help me with my clients? Absolutely! AI has been such a time saver and a great brainstorming partner when it comes to coming up with blog ide