I often get questions about social media - mainly, "Is it still worth it?" And while I know the asker is always hoping I'll say, "You know what? You really don't need it anymore" and take something off their to-do list...that's not going to happen. I know social media can be a lot of work. And how it's viewed and used seems to change daily. But it still has its place in this ever-changing technological landscape. That's because these days, it's not just potential clients who