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Understanding Google Analytics Without Getting Lost in the Numbers
When I was in a Mastermind group years ago, each member took the Gallup Strengths Assessment as part of the program. My results were no surprise to me. At the top of the list? Empathy and creativity. Toward the bottom? Analytics. As someone who works in marketing, empathy and creativity are great qualities to have. But missing the analytics part is a bit of an issue. I mean, I have to look at numbers at some point to know how I'm doing. So, not only is that not a strength of
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