

Why Isn’t My Website Converting Visitors into Leads?
Key Takeaways: Visitors don’t convert because you sound impressive; they convert because they feel understood and see themselves in your messaging. If your site only says “contact us,” you’re losing people. Offer smaller entry points like guides, checklists, or short intro calls. Most prospects need multiple touchpoints to build trust, so your website should guide them from first visit to eventual action, not expect instant decisions. Many of us spend thousands of dollars on
17 hours ago3 min read


Introducing BGA Premier Insurance Solutions
As business owners we all know that our businesses are only as strong as our referral network. That's why I'm always looking for referral partners for myself AND my financial planning clients. I have known Dina Mabry, CLTC with BGA Premier Insurance Solutions , for years, and I've heard from several financial planners that she is not only helpful with finding insurance solutions for their clients...but she's also a delight to work with. A magical combo. So, I asked Dina a fe
Mar 52 min read


Are You "Inheriting" a Financial Planning Practice? Here is Your Marketing Plan
In the financial planning world, there is a lot of conversation that happens around inheritance. I know because I write about it a LOT. But there is also another type of inheritance that seems to be trending in the financial world: practices that are being handed down to the next generation of financial planners. A parent is slowly exiting the financial planning practice and leaving it to their adult advisor child to run, per an agreement they've reached together. They still
Mar 25 min read
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