

How Do I Get More Leads Online?
It's one of the most common conundrums for any business. Website traffic is pretty good. Social media engagement is up. You're consistently adding people to your email list. Why isn't your inbox filling up with prospects? The truth is, getting more leads online isn't about doing one thing exceptionally well. It's about creating a system that makes it easy for the right people to find you, trust you, and take the next step. Start With Better Traffic If you want more leads, don
15 hours ago3 min read


Should You Intentionally Put Mistakes in Your Content So People Know It’s Not AI?
You either thought I was crazy for asking this question, or you've been wondering about it yourself. When I'm creating content, I have occasionally wondered if I should leave a little typo or grammatical error (like a fun little Easter egg) so that people know it's not AI. As I was pondering this, I thought, "Where can I find out if other people are doing this?" Well. AI, of course. Turns out I'm not the only one who has wondered if this could be an effective way to let peopl
May 183 min read


How I Know You're Copying Straight From AI (and why people are going to stop reading it)
Listen. I love the help AI gives me with content as much as the next person. Even though it makes my daughter shudder to think that eventually we're all going to stop thinking for ourselves and creativity will go completely out the window, it has made my process so much more efficient. HOWEVER. There is such a thing as relying on it TOO MUCH when it comes to content and social media posts. As I've said before, AI should never be copied and pasted directly into a blog or a soc
May 123 min read
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