

"I Can Work With Anyone Anywhere" Might be Hurting Your AI Searchability
Key Takeaways: “Anyone, anywhere” makes you harder to find. Broad positioning weakens both traditional SEO and AI search because it gives algorithms too little specificity to confidently recommend you. Anchor locally, scale virtually . Lead with a clear home base for credibility and discoverability, then explain your ability to work with clients nationwide through virtual planning. Specificity beats size. Defining your ideal client and the states you actually serve is a stron
Jan 193 min read


How to Grow a Financial Planning Practice
As the sister of a CFP®, I’ve watched my sister grow a financial planning practice to beyond successful. I watched her from the beginning, attending every networking event she could to make connections, to the present day, where she’s able to raise her rates and pick and choose who she works with. That’s the dream, right? This has taken a lot of effort on her part – especially when it comes to marketing. Years ago, she attended a Michael Kitces event where he encouraged cons
Dec 19, 20254 min read


Humor in Marketing: What to Use, What to Avoid
When you’re a business owner, there is a fine line between being too “flip” and being so “professional” that it can be a turn-off. The point of implementing these tools is to create a memorable marketing experience. And humor can be a great way to go about this. Here are a few stats: 90% of consumers are more likely to remember funny ads. 55% of executives said humor gets attention better than no humor, and 72% said it attracts buyers to new products. 24% of companies use
Dec 12, 20252 min read
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