

Are You "Inheriting" a Financial Planning Practice? Here is Your Marketing Plan
In the financial planning world, there is a lot of conversation that happens around inheritance. I know because I write about it a LOT. But there is also another type of inheritance that seems to be trending in the financial world: practices that are being handed down to the next generation of financial planners. A parent is slowly exiting the financial planning practice and leaving it to their adult advisor child to run, per an agreement they've reached together. They still
3 hours ago5 min read


From What You Inherited to What You Intend: How to Keep Clients During a Succession Transition
Inheriting a financial planning practice is a privilege. It’s also a balancing act. You’re stepping into a firm built on decades of relationships, trust, and reputation — often by a parent or founder who poured their identity into it. At the same time, you likely have a vision for where the firm should go next. Maybe you want to attract Gen X professionals. Maybe you want to work more with women executives or business owners. Maybe you want to modernize the brand. The questio
3 hours ago3 min read


"I Can Work With Anyone Anywhere" Might be Hurting Your AI Searchability
Key Takeaways: “Anyone, anywhere” makes you harder to find. Broad positioning weakens both traditional SEO and AI search because it gives algorithms too little specificity to confidently recommend you. Anchor locally, scale virtually . Lead with a clear home base for credibility and discoverability, then explain your ability to work with clients nationwide through virtual planning. Specificity beats size. Defining your ideal client and the states you actually serve is a stron
Jan 193 min read
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