In the financial planning world, there is a lot of conversation that happens around inheritance. I know because I write about it a LOT. But there is also another type of inheritance that seems to be trending in the financial world: practices that are being handed down to the next generation of financial planners. A parent is slowly exiting the financial planning practice and leaving it to their adult advisor child to run, per an agreement they've reached together. They still

Inheriting a financial planning practice is a privilege. It’s also a balancing act. You’re stepping into a firm built on decades of relationships, trust, and reputation — often by a parent or founder who poured their identity into it. At the same time, you likely have a vision for where the firm should go next. Maybe you want to attract Gen X professionals. Maybe you want to work more with women executives or business owners. Maybe you want to modernize the brand. The questio

Key Takeaways: “Anyone, anywhere” makes you harder to find. Broad positioning weakens both traditional SEO and AI search because it gives algorithms too little specificity to confidently recommend you. Anchor locally, scale virtually . Lead with a clear home base for credibility and discoverability, then explain your ability to work with clients nationwide through virtual planning. Specificity beats size. Defining your ideal client and the states you actually serve is a stron

As the sister of a CFP®, I’ve watched my sister grow a financial planning practice to beyond successful. I watched her from the beginning, attending every networking event she could to make connections, to the present day, where she’s able to raise her rates and pick and choose who she works with. That’s the dream, right? This has taken a lot of effort on her part – especially when it comes to marketing. Years ago, she attended a Michael Kitces event where he encouraged cons

When you’re a business owner, there is a fine line between being too “flip” and being so “professional” that it can be a turn-off. The point of implementing these tools is to create a memorable marketing experience. And humor can be a great way to go about this. Here are a few stats: 90% of consumers are more likely to remember funny ads. 55% of executives said humor gets attention better than no humor, and 72% said it attracts buyers to new products. 24% of companies use

Do you remember back in the day when we used to spend a TON of time going to in-person networking events that may or may not have generated viable leads? Coffees that would last an entire morning, evening events when you had to find a babysitter, and rooms full of people that gave you just that slightest twinge (or full-blown) anxiety. These days, thanks to the wonders of technology, in-person networking can be just part of your business-building strategy because much of our