

What Are You Lookin' At? (It's Time to Find the RIGHT Images)
If you've looked at another advisor's website and thought, "That's what I want MY website to look like," chances are it's because of one...


The Truth Will Out
As I was flipping through the news on my phone this morning, I came across the story about Hilaria Baldwin telling everyone she came from...


What Are You Providing that I Can't Get for FREE?
We are living in a remarkable time when just about everything we could possibly want to learn is a click away - and often for free. Free...


Is Your Financial Planning Practice an "I" or a "We"?
We all know that the content on our websites is becoming more and more important as we dig even deeper into digital networking and...


A User's Summary of 3 Lincoln Approved Web Platforms
When it comes to creating and/or changing a website, there's a lot to consider - and many times that can be overwhelming. Most platforms...


6 Things to Consider Before Investing in Paid Ads
I'm having weekly conversations with clients about digital advertising. It was always a hot topic, but it seems like now more than ever,...


Using Anger to Build an Audience
On December 11, 2020 the Wall Street Journal published a piece written by Joseph Epstein where he essentially downplayed Dr. Jill Biden's...


Are You Marketing Your Practice to the Correct Head-of-Household?
It's no secret that, more often than not, men and women tend to think about finances differently - that's evident in the fact that most...


A Good Marketing Strategy is just Using Common Sense
Confession time: I don't think I'm a good business person. At least, not in the traditional sense. I've never created a business plan....


Becoming Indispensable: Answering the Questions Google Can't
How often to you ask yourself what your goal is with your business? If it's not something you've considered recently, you might want to...
_edited.png)
























