Want More Clicks? 5 Eye-Catching Image Ideas for Your Marketing

If you're hoping to get more traction with your marketing, don't discount the images that are in your campaigns, on your website, and uploaded on your blogs. We absorb images 60,000 times faster than text, so your images need to tell a story as well.

So, what should you use? Here are a few ideas to get you started.

Authentic, Real-Life Moments

People are drawn to authenticity. Rather than using overly polished stock photos, try incorporating images that feel real and relatable. Photos that show genuine emotions or everyday moments tend to resonate more with audiences and create a sense of trust. I've seen this in action; one of my clients had over 13,000 views on a social media post of him golfing with his daughter!

Bright, Bold Colors

Vivid colors can make your images pop and stand out in crowded spaces like social media feeds or blog posts. Bright, high-contrast visuals naturally draw attention and make it easier for people to notice your content. I recently went over some branding shoot images with a client and we chose a picture of her in a bright pink dress for her social media picture. Why? In a world of bland headshots on LinkedIn, that bright color will definitely be a differentiator.

Faces That Make Eye Contact

People are naturally attracted to faces, especially when there's eye contact. Images that show someone looking directly at the camera can be powerful in grabbing attention and creating a personal connection. Just don't be creepy about it.

Infographics and Visual Data

If you're sharing data or complex information, infographics are a great way to simplify and visualize it. These types of images are not only attention-grabbing but also make it easier for people to understand and retain information.

User-Generated Content

Using images from your customers or followers (like photos of them using your product) can add a personal touch to your content. People trust content that comes from other real users, making user-generated images powerful in creating engagement. If you're doing a branding photo shoot, get some pictures of you working with clients (or friends who are available that afternoon!). That tells the story of who you work with in a natural way.