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Authentic Marketing: Behind Every Business, There's a Person
In a recent conversation with my mother, she told me that she had been talking to a friend of hers who is an author and the friend said,...
Financial Advisors are TERRIFIED of Marketing. Here's why.
marketing as a financial advisor can be a frustrating prospect. Which is why so many of them don't do it.
The reason I know so many adv
Social Media Etiquette
Life would be so much easier if we were back in the Emily Post days of etiquette where the rules were carefully laid out in black and...
The Time for an Audience is BEFORE You Have Something Important to Promote
Wouldn't it be wonderful if we could create an event, write a book, or get a great review and then put it once on social media and...
Website Pop-Ups: How NOT to annoy your readers
Pop-ups. I get questions about them all the time. Should I have any? Should I not? And if I do, what should it be? The main point of a...
What Billy Ray Cyrus, Justin Timberlake, and Florida Georgia Line Can Teach You About Marketing
Sometimes I wonder what the conversation between Billy Ray Cyrus and Lil Nas X was when they decided to get together and record "Old Town...
This is why marketing is hard for you
Marketing your own business is hard - believe me I know. Many times I find it's easier to market other companies rather than sit down and...
Rebranding a Brander: What needs to change?
I don't know why it's taken me so long to have this epiphany, but I guess you can't choose when you have an "ah ha" moment. If you could...
Rebranding a Brander: Changing my marketing business
For most companies or businesspeople, there comes a time when you have to take a look at what you’ve been doing and ask yourself if it’s...
Boundaries in Business: Where to Draw the Line
The word "boundaries" has been at the forefront of my mind for quite a while. There was something about entering my 40s (a time I'm...
