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Authentic Marketing: Behind Every Business, There's a Person
In a recent conversation with my mother, she told me that she had been talking to a friend of hers who is an author and the friend said,...
3 min read


Financial Advisors are TERRIFIED of Marketing. Here's why.
marketing as a financial advisor can be a frustrating prospect. Which is why so many of them don't do it.
The reason I know so many adv
4 min read


Social Media Etiquette
Life would be so much easier if we were back in the Emily Post days of etiquette where the rules were carefully laid out in black and...
3 min read


The Time for an Audience is BEFORE You Have Something Important to Promote
Wouldn't it be wonderful if we could create an event, write a book, or get a great review and then put it once on social media and...
3 min read


Website Pop-Ups: How NOT to annoy your readers
Pop-ups. I get questions about them all the time. Should I have any? Should I not? And if I do, what should it be? The main point of a...
2 min read


What Billy Ray Cyrus, Justin Timberlake, and Florida Georgia Line Can Teach You About Marketing
Sometimes I wonder what the conversation between Billy Ray Cyrus and Lil Nas X was when they decided to get together and record "Old Town...
2 min read
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