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The Best Marketing Decision Might Be to Stop Making So Many
Let's face it. Decision fatigue is real.
I'm the mother of three kids in their 20s, and I'll never forget the moment my oldest realized she would have to decide what she was going to have for every meal for the rest of her life.
That's right, sister. Mom doesn't have to make your lunch anymore. I'm off the clock, and it's all on you.
I'm always looking for ways to make decisions easier. For example, years ago I was trying to decide on the right color to paint my house and hired a designer. I had PTSD from painting it a terrible color years earlier and that was an expensive mistake. So, I needed help.
The designer showed up with the book of Pantone colors and just said, "Pick one."
Paralysis.
The next color consultant who came to my house said, "Your brick is this color, your mortar is this color. Here are your three choices for your house color."
Relief.
I recently received James Holmes' (of Atomic Habits fame) newsletter, and one of his insights was this:
"The sooner you make a choice, the sooner you can make an adjustment."
This made me think of the reason many of my clients work with me. One of the biggest obstacles to effective marketing isn't a lack of ideas. It's the inability to decide what to do with them.
Should you start a newsletter? Post more on LinkedIn? Update your website? Write blogs? Focus on SEO? Figure out what on earth you're supposed to be doing about AI search?
And while you're weighing all those options, another month goes by. Then another. Before you know it, you're still thinking about the marketing strategy you meant to implement six months ago.
Here's the thing: You can't improve something you haven't started.
Marketing isn't about making one perfect decision and sticking with it forever. It's about trying something, paying attention to what happens, and making adjustments along the way.
Maybe your newsletter gets plenty of opens but very few clicks. That's useful information. Maybe your LinkedIn posts about retirement planning get more engagement than your market commentary. Also useful. Maybe a blog you wrote months ago is suddenly bringing people to your website.
You don't learn any of that by sitting on the sidelines.
That's where Social Seed Marketing comes in.
As a middle-aged woman, I've learned that our time and our capacity for decision-making are finite. If my mental energy is spent thinking about my financial planning, I don't have the bandwidth to make other major life decisions. That's why I work with a financial planner.
As a financial advisor, you spend your days helping clients navigate complicated decisions about retirement, investments, taxes, and their financial futures. The last thing you need is to spend what's left of your mental energy figuring out what to post on LinkedIn or whether your newsletter is doing its job.
You give your clients the benefit of having an expert in their corner. Shouldn't you have that same support when it comes to marketing your practice?
At Social Seed Marketing, we take the strategy, content creation, and ongoing marketing decisions off your plate so you can focus on the work that actually requires your expertise.
You help your clients make better financial decisions. Let us help you do the same when it comes to your marketing.
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