As part of my mastermind group, we just finished reading The Pumpkin Plan by Mike Michalowicz. During the first couple of chapters, I was thinking, "Yeah, yeah. I already know all of this." By the time I finished, I had changed my business. I highly recommend reading it (and I've heard the audio version is good), but the analogy is this: he interviewed people who grow those ginormous pumpkins, found out their method, and then applied it to business. Here's a summary: Plant th

I realize this post is going to sound like one big gripe, but I'm stuck at home with Covid and I'm feeling a little "gripe-y." I have been working as a marketing consultant for financial advisors for over five years now. I chose to niche myself in this field largely because most marketing consultants won't. The moment they get a whiff of how difficult it is to navigate compliance, they're outta here. And I can't blame them. That's often why financial advisors don't market the