

Why Did You Share That?
Sometimes I look at posts on social media - especially on LinkedIn - and wonder why the person shared what they did. It's a serious problem in the industry that I serve; most financial advisors are just sharing stuff for the sake of putting something on their newsfeed. Please don't do that. It's kind of like showing up to a party and making it obvious that you don't really want to be there. It just ruins the vibe. Years ago, that kind of activity might have been enough but it

Want to Build Your Business? Say "No" a Lot
We've all been in a situation, especially as new business owners, when we've said "yes" to just about anything. Yes, I'll work this weekend. Yes, I can do this thing I really don't want to do. Yes, of course I can do this thing and not charge you for it. But saying "yes" too often is not an effective way to grow a business. And it will lead to bitterness and burnout. The "Obliger" Tendency My sister and I are fairly obsessed with Gretchen Rubin's book The Four Tendencies and

Is Your Kid Starting a Digital Marketing Business? Here are 6 tips to get them started.
So, your kid getting out into the “real world” and wants to start a freelance digital marketing business. Congratulations! Don't panic. I’m sure they've taken many classes on digital marketing and they're ready to dig in. But beyond what they might have learned in school or online…there are things they should consider as they move forward. Just DM them this link. Or text it. But don't email it - they never check that. Find an industry, platform or technology and niche yoursel