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How Giving Services Away Makes Me More Money
If you've hesitated about giving away your company secrets, I understand. It can be hard to part with knowledge and skills you've spent years cultivating. But here's the thing: giving stuff away for free is a great way to increase your bottom line. When I say that, I'm mainly speaking to the service providers out there. And here's how this has worked for me. Workshops I recently gave a series of workshops for one of the country's largest broker-dealers. During each workshop,
Sometimes all people want is a good coworker
If you're a service provider, of course you want to provide quality service. We all have - or should have - processes in place to honor the commitment we make to our clients. But it's important that you don't overlook the importance of being someone a client enjoys working with. I'm a solo entrepreneur. Yes, I have a team of consultants, but my business is mine. And that's true for most of my clients. It's wonderful to have the control we have over our businesses. But sometim
Find Something You're Good at that Others Hate Doing
Let me start this blog by saying I love my job - and I should. I own my own business which means I've been free to create exactly what I want to do. The thing is...very few people like doing what I do. I was speaking with another marketing professional last week who had gotten my name from a mutual colleague. We're all in digital marketing in some way, but I work with the financial industry which - frankly - most marketing people don't want to touch. Like most professionals I
3 Steps to Take Before Wasting Time on a Drip Email Campaign
Creating a drip email campaign has a lot going for it - yes, it's a lot of work up front, but once you're done you just hit the start button and let it ride. But there are things you need to think through before you start putting in all that work. The last thing you want to have happen - and I've seen this quite a lot - is spending time putting something together only to realize you haven't thought through everything and it's not going to work. Here are the steps you need to
