It's the end of the year, which means everyone is thinking about their marketing. When I started in this business, I assumed that the holidays would be pretty quiet. Not so! Everyone is ready to talk about what they can do differently when January 1st roles around. Those conversations have changed over the years (and will continue to do so as trends are always evolving). These days, the discussion isn't just about brand awareness, it's about making the most of your social med

As we start moving into the holiday season, I know most of my clients don't really want to think about their marketing and creating content. And that's okay! Because your audience might not want to hear from you all that much. Just as you're going into holiday mode, thinking about things other than work and hoping to enjoy the season with your family, so are your clients. Here's what you should keep in mind during November and December. Keep things short and sweet No one has

This topic has come up a few times in the last month: If I don't need any new leads...do I REALLY need to market my business? First...CONGRATULATIONS! Not every business gets to the point where they don't have to actively fill their pipeline. And if you're there...that's HUGE. But even so...you still need to invest in some marketing. Chances are that you've gotten to where you are because you've established yourself as a great resource for your clients. They liked what you ha

Sometimes it pays to think outside the box when it comes to content marketing. Just ask my client, Debbie Charpentier. Debbie is always open to ideas when it comes to creating original content. She's also extremely active in her community and likes to highlight organizations that are important to her. Last week, she posted an interview on LinkedIn with a fellow member of Kern County Women in STEM - an organization that supports women in STEM roles. As of right now, that post

Right now I'm wishing I could have this tattooed backwards on my forehead so I could see it in the mirror every time I get up in the morning. I, unfortunately, take my clients' success very personally. Yes, I know that sounds like a good quality in a marketing consultant, but it can be a little overwhelming when you ARE that marketing consultant. I once had another marketing professional tell me, when a client wasn't happy with her lack of sales, that that wasn't our responsi