Should We Practice What We Preach in Marketing?
I recently saw a post on social media that had me scratching my head. It was from a marketing consultant/content creator who basically said, "You shouldn't judge a marketing company by the lack of blogs or social media posts they put out for themselves. The successful companies are too busy serving clients to do their own marketing." Are you scratching your head too? I don't know about you, but I like to know that the service professionals I hire are successful in doing what
4 Reasons Why This Lead Gen Campaign Didn't Work
I recently worked on a lead generation campaign that the client gave up on less than a month after it started. I've been trying to connect the dots on exactly what happened and even asked my digital advertising consultant to hop on the phone with me to deconstruct the project. Here's what I came up with. Expectations While I thought expectations had been set with the client as to how this was going to work, I believe that it either wasn't communicated clearly or wasn't unders
My Daughter Turned Down a Job Because of the Company's Social Media. Here's Why.
While you might think you're not getting much traffic, the truth is that you have no idea who is looking at your accounts without interacting. Your social media says a lot about who you are and it's essential to know where you need to focus your energy. A good example from my own experience was when a financial planning practice hired me to keep their social media active because the advisors - who knew they would want to retire in the next 10 years - wanted to attract younger