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Are You Marketing Your Practice to the Correct Head-of-Household?
It's no secret that, more often than not, men and women tend to think about finances differently - that's evident in the fact that most people divorce over finances. I don't want to make a blanket statement about the differences because there are exceptions to every rule, but I can speak to what I've experienced in my own household and from what I see with my friends. Relationships in previous generations have often put the man in the driver's seat when it comes to the family
A Good Marketing Strategy is just Using Common Sense
Confession time: I don't think I'm a good business person. At least, not in the traditional sense. I've never created a business plan. The word "strategy" is not something I use every day. I don't watch my website analytics like I'm currently watching the 2020 election results. When it comes to my social media success it's really been a matter of jumping in with both feet and seeing what happens. I take the quote from the children's movie Robots very seriously - "See a need,
