Confession time: I don't think I'm a good business person. At least, not in the traditional sense. I've never created a business plan. The word "strategy" is not something I use every day. I don't watch my website analytics like I'm currently watching the 2020 election results. When it comes to my social media success it's really been a matter of jumping in with both feet and seeing what happens. I take the quote from the children's movie Robots very seriously - "See a need, fill a need." - and so far that strategy (ugh. I hate that word) has never let me down. That's because we're no longer starting the businesses that generations before have started. In the digital age, sometimes all it ta
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