.png)
Using Anger to Build an Audience
On December 11, 2020 the Wall Street Journal published a piece written by Joseph Epstein where he essentially downplayed Dr. Jill Biden's Ph.D., called her "kiddo," and suggested that she drop the "doctor" title from her name. And chaos ensued. I also had several friends voice their disbelief that someone would write an article like this, much less get the Wall Street Journal to publish it. And while the feminist in me was completely appalled, the digital marketing expert in
