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Build a Web to Catch a Client
I had a somewhat creepy conversation with a client recently. I'd been thinking about the easiest way to access dream clients for several people and the same image kept popping into my head: a spider web designed to catch what they're looking for. We both laughed about my odd imagery (nothing new there), but he got the point. The conversation came about because he had just acquired a new client that he was so excited about. Now, I have my clients fill out an Idea Client Profil
Drip Email Campaigns: Knowing Your Ideal Client's Trigger Point
If you've heard the phrase "drip email" and felt instantly intimidated, I completely understand. To me, those words go hand-in-hand with things like "strategy" and "thinking ahead" - both of which sometimes scare me as well. But I think we're over thinking it. Yes, there are some really advanced drip email campaigns out there that are like ginormous never-ending flow charts. But, as with all marketing, email campaigns come down to one thing: Figuring out what your ideal clien
