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How to Make Zooming a Little Less Lame
Oh, what a weak little Zoomer I've been this entire year! Yes, I've seen others with their virtual backgrounds of beach scenes and antique libraries, but I've just been going au natural with mine. Until tonight. I have bookshelves behind me, so it's actually a pretty natural set up. I've even left a wall blank over one shoulder so if I record videos I can go in later and put in captions. I thought I was on the ball. But tonight my sister asked if I had any books to donate for
What Are You Lookin' At? (It's Time to Find the RIGHT Images)
If you've looked at another advisor's website and thought, "That's what I want MY website to look like," chances are it's because of one simple thing: the images. Most of the time you don't realize it - you think it's the layout or some of the graphics there, but I promise you that when I have an advisor contact me and tell me, "I want my website/marketing to look like that" my immediate answer is going to be, "Then you need to have a branding photo shoot." And many times, un
The Truth Will Out
As I was flipping through the news on my phone this morning, I came across the story about Hilaria Baldwin telling everyone she came from Spain when she really grew up in Boston. Yes, much to everyone's disappointment who follows her on Instagram (which is a mystery to me), Hilaria is actually a white girl originally named Hillary Lynn Hayward-Thomas who sometimes speaks with a Spanish accent and pretended to forget the word for "cucumber" on the TODAY Show. Dare I say that t
What Are You Providing that I Can't Get for FREE?
We are living in a remarkable time when just about everything we could possibly want to learn is a click away - and often for free. Free cooking lessons and how to change a tire can be found in a multitude of places...and we don't even have to pay for it! These days we've come to EXPECT free stuff and when we're asked to pay for it, we get annoyed and often keep searching until we can find what we need for minimum to no cost. This "free" market is awesome for the consumer...b
Is Your Financial Planning Practice an "I" or a "We"?
We all know that the content on our websites is becoming more and more important as we dig even deeper into digital networking and marketing. So, if this is something you haven't "refreshed" in a while - you might want to consider doing so. A topic that's come up with a couple of my clients over the last few weeks is whether they should be using "I" or "we" in their website language; in other words - are you speaking as a team or an individual advisor? Where I think many peop
