How to Turn One Blog into a Month of Social Media Content

I encourage all of my clients to differentiate themselves, but there is one thing that they all have in common: they don't have a lot of time to spend on their marketing.

Fortunately, they have wisely opted to outsource their marketing (😊), but I know that's not always in everyone's budget. So, how can you DIY your marketing and make the most out of the content you're creating?

Here's how you can take one blog and get a month's worth of marketing out of it.

Step 1: Pick the Right Blog

Not all blogs are created equal when it comes to content repurposing. Choose one that:

• Answers a frequently asked question from clients

• Breaks down a complex financial topic

• Offers actionable tips or seasonal advice

Step 2: Break It into Bite-Sized Posts

Take your blog and slice it up like a financial charcuterie board. Here’s how you can extract 8–12 social media posts:

• Key takeaway quotes (Think: “The earlier you start investing, the less you have to save.”)

• Stats and figures (Turn these into eye-catching graphics or carousels)

• FAQs from the blog in a Q&A format

• Mini-lessons or “Did you know?” tips from the article

• Client-centric scenarios (e.g., “What this means for someone about to retire”)

• Calls to action (“Read the full blog for the 5-step checklist”)

Step 3: Mix Up the Format

People consume content differently, so vary the way you share your snippets:

• Static image posts with a quote or stat

• Carousels with step-by-step tips

• Quick videos or Reels (yes, your iPhone camera is good enough!)

• LinkedIn polls or questions related to the blog topic

• “Throwback” posts linking back to your blog weeks later

Step 4: Schedule It All at Once

Once you’ve got your content snippets ready, plug them into your scheduling tool (like Buffer, Later, or Hootsuite). Spend 30–60 minutes upfront, and boom—your next month of social media is DONE.

Tip: Space your blog-based posts out between other content (like market commentary or personal updates) so it feels fresh.

Step 5: Recycle the Blog Again

Six months from now, you can refresh and repost that same blog with a new headline, updated graphic, or a new spin in the caption. Most of your audience missed it the first time, or forgot.

NOTE: I once posted the same blog four times over the course of six months. The first three times, minimal engagement. The fourth? It went CRAZY.

The bottom line is that you don't have time to be a full-time content creator. The best thing you can do is lay the foundation of a really good blog and then milk it for all it's worth. That's what every thought leader does!