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It's Time to Become the Niche Next Door

In a recent article from, they focused on Could Social Media Marketing Help Your Business Bounce Back? And given how so many businesses struggled through 2020 (and into 2021), this is an important question.

The good news with the article is yes, it can - but only if you're being strategic about it.

Pros and Cons of Social Media Marketing

Social Media Marketing is an amazing tool if you know how to use it, and it’s right for your business. It can help you create a stronger brand identity, provide a better customer experience, and grow your audience leading to more sales and bigger profits. But, as with every marketing method, there are some fallbacks.

First of all, it’s absolutely saturated. There are so many other businesses also trying to market themselves on Social Media that it will take a lot to stand out. That brings us to the second downfall; it’s time-consuming. To stand a chance competing on Social Media, you’re going to have to put in the hours, which many business owners don’t have. You’ll also have to monitor your comments regularly to make sure no one’s bashing your services and tarnishing your brand name.

The saturation point we're finding ourselves in is not news - that's been happening for a while. But it's now more important than ever to pay attention to it. You can no longer write articles for the sake of writing - you need to pay extremely close attention to who you're writing for.

The way search engines work, if you write a general article about what an annuity is or how the real estate market in Denver is're never going to see a lot of traction on that. The big dogs like Investopedia and The Denver Post are already covering it and have a larger audience than you do.

Your best bet is to talk about annuities and how they affect your specific audience - small business owners in your area, people in certain industries like tech or construction - and then link to those broader articles that generally define what those things are.

In other words - don't waste your time creating what's already out there. There's no point. Unless you're targeting someone specific or you're pretty certain that you have an opinion on that subject that is new and eye-opening, there's really no point in creating it at all.

Also keep in mind these simple rules for creating content:

  1. Make it engaging by telling a short personal story that's relevant to your subject and your audience. (not too long or you'll lose your audience - those recipes that start by telling me about someone's trip to Disneyland they took 10 years ago drive me crazy).

  2. Give me tips and insight I can only get from you.

  3. Tell me how I can move forward. Give me something actionable to do. And if that involves contacting YOU, even better.


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