Why Every Website Needs an FAQ Section for Better Rankings

cathtidd
Sep 11
3 min read

Person doing an FAQ search on a computer

Key Takeaways

FAQs improve user experience with quick answers.
They boost SEO by targeting keywords and long-tail searches.
AI search tools favor Q&A-style content.
FAQs save time and build trust with visitors.
Regular updates keep your site fresh and relevant.

When you think about adding content to your website, you probably focus on blogs, service pages, or maybe a portfolio of your work. But there’s one page that often gets overlooked — and it’s one of the most powerful tools for both your visitors and your search rankings: the FAQ (Frequently Asked Questions) page.

Not only does an FAQ page make life easier for your audience, it also plays a big role in boosting your SEO and making your site more visible in the age of AI-driven search. Here are some reasons why you should take a moment and create a simple FAQ page or section on your website. You'll thank me later.

An FAQ Section Improves User Experience

Your potential clients and customers have questions. Lots of them. An FAQ section gives them answers instantly, without needing to pick up the phone or dig through your blog. The more accessible your information is, the more likely visitors are to stay on your site (and ultimately convert).

Pay attention to the questions your clients often ask and keep adding them to the list. If three clients (or potential clients) have asked the same question...that deserves a spot on your FAQ page.

Search Engines Love FAQs

Google and other search engines thrive on structured, clear, and concise content. FAQs are exactly that.

They let you target specific keywords in a natural, conversational way.
They can show up in featured snippets — those little boxes at the top of search results.
They increase your chances of showing up when someone types in long-tail questions like “Do I need life insurance after retirement?” or “How do I update my 401(k) after a job change?”

FAQs Are AI-Scraping Gold

With the rise of AI-powered search tools, the way people find information online is changing. AI doesn’t just look at your homepage; it scrapes your entire site for clear, Q&A-style content it can feed back to users.

If your website doesn’t have FAQs, you’re missing a chance to provide that bite-sized, AI-friendly content. Having those direct questions and answers makes it more likely that your business will be included in AI search results — and possibly quoted as the authority.

FAQs Save You Time

Answering the same questions repeatedly over phone calls and emails can eat up your day. An FAQ page handles the basics for you, so you can focus on higher-value conversations. Even better, you can link to your FAQ page in emails, social media posts, and proposals, making it a resource hub.

FAQs Build Trust

Transparency matters. A thoughtful FAQ section shows that you understand your audience’s concerns and that you’re willing to address them upfront. This simple step builds credibility and helps visitors feel more comfortable working with you.

Remember - this isn't filler content. Mix some general questions in there, along with questions specifically about your business. This also isn't a "set it and forget it" situation. Make sure you're looking at this a couple of times a year to ensure it's current and that you don't need to add more questions.

This is such a simple way to gain some SEO/AI search traffic while also building trust with prospective clients!