Does Your Website Target Your Ideal Client? Ask AI

It’s not uncommon for me to talk to a client who knows exactly who their ideal client is, only to have them get nervous about really targeting those people in their marketing. I totally get it: the last thing many of us want to do as we’re building a business is turn people away.

The problem is that when we’re too vague, two things happen:

• We attract people we might not want to work with, which is a huge waste of time.

• The people visiting our websites and social media pages have no idea if they’re a good fit for us…and they’re probably moving on.

AI has become a popular way to search for services, so it makes sense to see if your business comes up in the AI search for terms you think your ideal clients are using. But I wanted to see what AI thought of my website, or – more precisely – if the message of who I want to work with is being effectively communicated.

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I put in the prompt “Tell me who the ideal client is for this website: https://www.socialseedmarketing.com/” and here’s what it generated:

The ideal client for Social Seed Marketing is a solo financial advisor or small financial planning practice seeking to enhance their digital marketing efforts without the burden of managing it themselves. These professionals often recognize the importance of a strong online presence but may lack the time, expertise, or resources to execute effective marketing strategies independently.

Key Characteristics of the Ideal Client

• Independent Financial Advisors or Small Firms: Typically operating solo or with a small team, these clients value personalized marketing support tailored to their specific needs.

• Limited Time and Resources: They are focused on serving their clients and managing their practice, leaving little time for developing and implementing marketing campaigns.

• Desire for Professional Marketing: They understand the impact of digital marketing on business growth and seek professional assistance to enhance their online presence.

• Need for Compliance Management: Operating in a regulated industry, they require marketing solutions that adhere to compliance standards, reducing the risk of regulatory issues.

• Looking to Differentiate Themselves: In a competitive market, they aim to stand out by showcasing their unique value propositions through customized content and branding.

Services Tailored to the Ideal Client

Social Seed Marketing offers a comprehensive suite of services designed to meet the specific needs of financial advisors:

• Custom Content Creation: Development of two personalized blog posts per month that reflect the advisor's expertise and resonate with their target audience.

• SEO Optimization: Ensuring that all content is optimized for search engines to increase visibility and attract potential clients.

• Branded Graphics: Creation of two custom graphics monthly to enhance social media engagement and brand recognition.

• Email Marketing: Design and distribution of a monthly newsletter to maintain regular communication with clients and prospects.

• Social Media Management: Active management of LinkedIn, Facebook, and Twitter accounts, including posting up to three times per week for the advisor and up to four staff members.

• Compliance Coordination: Direct collaboration with the advisor's compliance team to ensure all marketing materials meet regulatory requirements, alleviating the advisor's workload.

By providing these targeted services, Social Seed Marketing enables financial advisors to focus on their core responsibilities while maintaining a robust and compliant digital marketing presence.

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So, I’m feeling pretty good. This is spot on. I decided to input other client websites to see if AI was correct. It’s no surprise that the clients who are more specific tend to have longer ideal client descriptions than those who are more general in explaining their services.

Now I want to know…how does ChatGPT identify who an ideal client is for a website?

And this is where you should REALLY PAY ATTENTION.

Great question! When identifying the ideal client for a business website, ChatGPT typically analyzes several key signals from the site's content and structure. Here’s how the process works:

🧩 1. Mission & Value Proposition

Look at the homepage and "About" page to understand:

• What the business claims to do best

• What problems they solve

• How they describe their approach (e.g., personalized, high-touch, tech-forward, etc.)

These statements often hint at who they want to serve.

Example: “I help women in their 40s and 50s feel confident about retirement” → likely targeting Gen X women seeking financial clarity.

💼 2. Services & Specialties

Services often suggest the target demographic. For instance:

• Equity compensation planning → professionals in tech or startups

• Retirement income planning → near-retirees or retirees

• Divorce financial planning → recently divorced or in-transition individuals

  
  

🎯 3. Language & Tone

The tone of voice tells a lot:

• Formal/corporate language might appeal to high-net-worth individuals or executives

• Friendly and approachable may attract individuals seeking a collaborative, less intimidating experience

👥 4. Visuals & Testimonials

• Photos of clients (or illustrations of them) give clues about age, profession, lifestyle

• Testimonials often mention why people hired them, which tells you about common pain points or life stages

🌐 5. Niche Content or SEO Targeting

• Blog posts, case studies, or keywords may focus on specific life stages, professions, or financial concerns

• Examples: “Retirement tips for single women,” “Tax strategies for business owners”

🛠 6. External Signals

If the site isn’t clear, ChatGPT can:

• Run a web search to check how others describe the business

• Look at social media presence or directory listings

• Find interviews, articles, or podcasts featuring the business

So, let’s break this down:

• ChatGPT is looking at the language you use to determine who your ideal client is.

• Different phrases tell it that you work with certain individuals.

• It’s looking at your visuals for clues about who you work with.

• It’s also pulling from other areas of the web – social media, etc. – to get more information about you.

All of these things are pretty accurate clues that a human would pick up on as well, but running a simple analysis through AI gives you a clear idea of what it’s picking up, where a human might get turned off by an image but not really know why.

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What should you do if the results of your AI inquiry aren’t what you want?

Well, then, it’s time to make a change, and the sooner the better.

• Get clear and granular on who your ideal client is.

• Stop it with the corporate speak. Get clear and concise. You can do that and still be professional.

• Pay attention to the images you’re using on your website, including your blogs.

I can’t think of an easier way to make some necessary changes to marketing than just asking, “Do you know who I want to serve?” and getting a clear, unbiased answer back.