Social Media Etiquette

Life would be so much easier if we were back in the Emily Post days of etiquette where the rules were carefully laid out in black and white. You could decide not to follow the rules (that's why God gave us freewill, after all - so we could opt out of putting our napkins in our laps), but there's no denying that the rules exist. That's not the case anymore. All you have to do is go grocery shopping to figure that out. People block aisles, cut in front of you without saying, "Excuse me," and sometimes bring their non-registered-therapy dogs for a walk through the produce section. Can you tell I've just gotten home from the store? Anyway, the rules have gotten blurry and I feel like in the soci

The Time for an Audience is BEFORE You Have Something Important to Promote

Wouldn't it be wonderful if we could create an event, write a book, or get a great review and then put it once on social media and everyone would read it and our business would increase 1000%? Oh, how I would love to live in that world. And I know I'm not alone because I get many requests from people who want me to help them market that one event, that one book, or that one good article/review that's going to change their business. Unfortunately, marketing does not work that way. It's funny how you learn things and you don't even realize you're learning them. Over 10 years ago, I started a Facebook group about the same time I started writing a blog and book. The Facebook group grew, the blog

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