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5 Questions You Should Ask Yourself Before You Publish Content

5 Questions You Should Ask Yourself Before You Publish Content

Creating content is a time-consuming task; I know because of all the pushback I get from some of my clients. However, "content is king" now more than ever. You're competing for some really popular digital real estate. So, you better make it worth someone's effort to click on what you're putting out there. Something that every business owner needs to be aware of is whether or not what they're publishing is actually what their ideal client is attracted to. More and more, it see

Authentic Marketing: Behind Every Business, There's a Person

Authentic Marketing: Behind Every Business, There's a Person

In a recent conversation with my mother, she told me that she had been talking to a friend of hers who is an author and the friend said, "I don't understand how Catherine can put herself out there the way she does." Now, given the fact that the book I wrote is a memoir...that just comes with the territory. But long before that book was published, I was blogging and creating a social media community by doing just that: being myself. Vulnerability and authenticity in marketing

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